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Brand guidelines

Socials

Every account Intertwine Partners keeps as the parent company: the TW mark in Mint on Evergreen for the profile image, and covers in Evergreen with a fine grain, the twine strands and the lockup in Mint. Each file is the network's own recommended size, drawn by scripts/brand/social.mjs, so a change to the brand redraws the set.

01 · Networks

Where we are, and why.

Fewer accounts, kept well. LinkedIn leads, for investors, partners, founders and talent, and for news from the three subsidiaries; the rest either carry a clear kind of post or simply hold the name. Handles are not yet set; each card shows its handle and link once the account is claimed.

LinkedIn

Active

Handle not yet set

The main channel. Investors, partners, founders and talent look here first; every announcement from the parent company and its three subsidiaries goes here.

X

Listed

Handle not yet set

Short notes on news from Associates, Bio and Digital, investor updates and posts from the blog, in the company’s plain voice.

Instagram

Name held

Handle not yet set

The people and places behind the portfolio: the teams at work, events and open roles, with stories and highlights.

Google Business Profile

Listed

Handle not yet set

How people find a Mt Pleasant company on Search and Maps. The address, site and photographs.

YouTube

Name held

Handle not yet set

Held for films and recorded talks from across the companies.

Facebook

Name held

Handle not yet set

Held so no one else takes the name. Kept current, never a channel of its own.

02 · Profile

The mark alone, and the same words everywhere.

Every network crops the profile image to a circle; the TW mark, set by its width, sits inside it with room to spare. Mint on Evergreen is the default on every account. The words below are the site's own, cut to each network's limit.

Profile image, Evergreen, 1080 × 1080

Profile image, Evergreen

1080 × 1080 · Every network. The default: the mark in Mint on Evergreen.

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Profile image, Mint, 1080 × 1080

Profile image, Mint

1080 × 1080 · Where a network’s own screen is dark and Evergreen would sink into it.

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Profile image, Paper, 1080 × 1080

Profile image, Paper

1080 × 1080 · Directories and listings that sit on white.

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LinkedIn tagline

92 of 120 characters

Where ideas converge, innovations emerge. Consulting, digital innovation, and biotechnology.

X bio

143 of 160 characters

Where ideas converge, innovations emerge. Intertwine unites consulting, digital innovation, and biotechnology to empower clients and investors.

Instagram bio

118 of 150 characters

Where ideas converge, innovations emerge Consulting, digital innovation, and biotechnology Mt Pleasant, South Carolina

About (LinkedIn, Facebook, YouTube, Google)

900 of 2000 characters

Where ideas converge, innovations emerge. Intertwine unites consulting, digital innovation, and biotechnology to empower clients and investors with strategies that deliver sustainable growth and measurable impact. Intertwine backs 3 independently operated companies that innovate across consulting, biotechnology, digital, and adjacent markets, empowering clients and stakeholders with strategies and products that lead to real-world outcomes. Our obsession with operational excellence drives us to build durable businesses focused on efficient growth, customer-desired outcomes, and market potential toward a common thread: exquisite talent and beyond imaginable innovation. Three independently operated companies: Intertwine Associates for strategic consulting, Intertwine Bio for commercialization, and Intertwine Digital for scientific software solutions. Based in Mt Pleasant, South Carolina.

Website

30 of 100 characters

https://intertwinepartners.com

Location

27 of 30 characters

Mt Pleasant, South Carolina

03 · Covers

One banner, cut for each network.

Evergreen (#153936) with an even grain, the twine strands and the whole lockup in Mint. Evergreen stays the default on every account; the other grounds under Color options are for a season or a campaign, never a mix on one profile. Each file keeps the lockup inside the part that network never crops and clear of where its profile image overlaps.

LinkedIn page cover, 2256 × 382

LinkedIn page cover

2256 × 382 · 1128 by 191. The logo covers the lower left; the lockup sits right.

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LinkedIn profile banner, 1584 × 396

LinkedIn profile banner

1584 × 396 · 1584 by 396, for the team’s own profiles. The photo covers the left third.

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X header, 1500 × 500

X header

1500 × 500 · 1500 by 500. Phones trim the top and bottom; the avatar covers the lower left.

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Facebook cover, 1640 × 624

Facebook cover

1640 × 624 · 1640 by 624. Phones keep only the middle.

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YouTube banner, 2560 × 1440

YouTube banner

2560 × 1440 · 2560 by 1440. Only the middle 1546 by 423 shows everywhere.

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Google Business Profile cover, 1080 × 608

Google Business Profile cover

1080 × 608 · 16:9. Search and Maps crop the edges.

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04 · Color options

Six grounds, each with its own lockup.

Evergreen with grain is the default. The others are brand colors set for social use, each with the lockup and word colors that read on it: white on the dark grounds, Evergreen on the light ones. Every word clears 4.5:1 on its ground; Current is taken a step deeper here so that white words do.

Aa

Evergreen

#153936

Mint lockup on covers, white on posts

Aa

Deep

#0F2B29

Mint lockup on covers, white on posts

Aa

Mint

#CDE7E6

Evergreen lockup

Aa

Current

#006E68

White lockup

Aa

Paper

#F6F8F7

Evergreen lockup

Aa

Foam

#E5F1F0

Evergreen lockup

With a fine grain. The default for every cover.

LinkedIn page cover, 2256 × 382

LinkedIn page cover

2256 × 382

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X header, 1500 × 500

X header

1500 × 500

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Statement, Evergreen, 1080 × 1350

Statement, Evergreen

1080 × 1350

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Story, Evergreen, 1080 × 1920

Story, Evergreen

1080 × 1920

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05 · Posts

Three shapes, one layout.

An eyebrow in small capitals, one line in Satoshi Bold, the lockup and the address at the foot. Portrait 4:5 is the default for LinkedIn and Instagram. Words go on a solid panel, never on a photograph.

Statement, Evergreen, 1080 × 1350

Statement, Evergreen

1080 × 1350 · 4:5 portrait, the shape that fills the most of a feed on LinkedIn and Instagram.

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Statement, Paper, 1080 × 1350

Statement, Paper

1080 × 1350 · 4:5 portrait. For quieter notes.

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Statement, square, 1080 × 1080

Statement, square

1080 × 1080 · 1:1, for X and carousels.

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Photograph and panel, 1080 × 1350

Photograph and panel

1080 × 1350 · 4:5. A library photograph above, the words on Evergreen below.

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Landscape, 1200 × 627

Landscape

1200 × 627 · 1.91:1, the link-preview shape on LinkedIn and X.

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06 · Carousels

One point to a slide.

1080 by 1350, for LinkedIn documents and the Instagram feed. A cover, one slide for each numbered point, and a close that asks for the next step. The set below is the parent company's model from Our Story: what Intertwine Partners launches, grows, bridges and drives, in the site's words. Keep the counter at top right and the arrow on every slide but the last.

1. Cover, 1080 × 1350

1. Cover

1080 × 1350

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2. Launches, 1080 × 1350

2. Launches

1080 × 1350

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3. Grows, 1080 × 1350

3. Grows

1080 × 1350

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4. Bridges, 1080 × 1350

4. Bridges

1080 × 1350

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5. Drives, 1080 × 1350

5. Drives

1080 × 1350

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6. Close, 1080 × 1350

6. Close

1080 × 1350

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07 · Careers and insights

Open roles, posts from the blog, and the values.

Each in the site's own words. Roles across the subsidiaries are posted on Intertwine Associates' Rippling board; hiring posts never carry a salary, and the pay range stays on the role's page there. The blog cards carry the latest post when the kit is drawn, or the blog's own heading when there is none. Values are the seven from the Values page, one to a card, never a quote and never a client's name.

Hiring

Join our team, 1080 × 1350

Join our team

1080 × 1350 · 4:5. For the careers page and every round of hiring.

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Open role, 1080 × 1350

Open role

1080 × 1350 · 4:5 template. Replace the role title and location; roles are posted on Intertwine Associates’ Rippling board, and the pay range stays there.

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From the blog

From the blog, landscape, 1200 × 627

From the blog, landscape

1200 × 627 · 1.91:1, for the link post on LinkedIn and X.

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From the blog, portrait, 1080 × 1350

From the blog, portrait

1080 × 1350 · 4:5, for the Instagram feed.

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Values

Value, portrait, 1080 × 1350

Value, portrait

1080 × 1350 · 4:5. One of the seven values, in the site’s words.

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Value, square, 1080 × 1080

Value, square

1080 × 1080 · 1:1, for X.

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08 · Events and articles

Templates with the fields marked.

A dashed outline marks every field to replace: the event title, the date and place, the article title. Replace them and remove the outline before posting. LinkedIn prints an event's name and time beneath its cover, so the cover can stay general.

Save the date, portrait, 1080 × 1350

Save the date, portrait

1080 × 1350 · 4:5 template. Replace the marked fields.

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Save the date, landscape, 1200 × 627

Save the date, landscape

1200 × 627 · 1.91:1 template, for LinkedIn and X.

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Article and newsletter cover, 1920 × 1080

Article and newsletter cover

1920 × 1080 · 1920 by 1080, for LinkedIn articles and newsletter editions.

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LinkedIn event cover, 1776 × 444

LinkedIn event cover

1776 × 444 · 1776 by 444 (4:1). LinkedIn prints the event’s name beneath it.

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09 · Stories and highlights

Tall, with the edges left alone.

Stories keep words out of the top 250 and bottom 340 pixels, where the app puts its own controls. Highlight covers are one icon from the company's set at the light weight: Mint on Evergreen to match the profile image, or Evergreen on Mint. Use one set throughout; Instagram crops them to the middle circle.

Story, Evergreen, 1080 × 1920

Story, Evergreen

1080 × 1920 · 9:16. Words kept out of the top 250 and bottom 340 pixels.

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Story, photograph, 1080 × 1920

Story, photograph

1080 × 1920 · 9:16. Photograph above, words below the halfway line.

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10 · Email

A banner under the signature, a header over the news.

Mail clients show images at their set size: place the banner at 600 by 120 and the header at 600 by 200. The files are drawn at twice that so they stay sharp. Link the banner to the site and give it the alt text Intertwine Partners.

Signature banner, Evergreen, 1200 × 240

Signature banner, Evergreen

1200 × 240 · Set at 600 by 120 beneath the signature; the file is drawn at twice that for sharp screens.

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Signature banner, Foam, 1200 × 240

Signature banner, Foam

1200 × 240 · A quieter banner, for mail read on white.

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Email header, 1200 × 400

Email header

1200 × 400 · 600 by 200, at the top of a newsletter or announcement.

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11 · Video calls

A quiet wall behind you.

For Teams, Zoom and Meet. The lockup sits top left, clear of the head and shoulders; on the photograph it sits on a solid tile, never on the picture itself. Some apps mirror your own view; everyone else sees it the right way round.

Video call, Paper, 1920 × 1080

Video call, Paper

1920 × 1080 · Teams, Zoom and Meet. The lockup sits top left, clear of the head.

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Video call, Evergreen, 1920 × 1080

Video call, Evergreen

1920 × 1080 · For darker rooms.

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Video call, photograph, 1920 × 1080

Video call, photograph

1920 × 1080 · A meeting room from the library, the lockup on a solid tile.

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12 · October 2026

The new website and brand kit.

The set for the launch post, with the Ravenel Bridge from the photograph library. Post the site film with the thumbnail on LinkedIn; use the portrait and the brand kit card as a pair on Instagram, and the square on X.

Video thumbnail, 1920 × 1080

Video thumbnail

1920 × 1080 · The cover frame for the site film on LinkedIn and YouTube.

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Portrait, 1080 × 1350

Portrait

1080 × 1350 · LinkedIn and the Instagram feed.

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Square, 1080 × 1080

Square

1080 × 1080 · X.

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Story, 1080 × 1920

Story

1080 × 1920 · Instagram and LinkedIn stories.

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The brand kit, 1080 × 1350

The brand kit

1080 × 1350 · The second card in a carousel.

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13 · Rules

How the accounts read.

Voice

  • The site's voice: plain, sentence case, American spelling.
  • No emoji, no exclamation marks, no buzzwords.
  • Three hashtags at most, at the end, with a capital for each word: #OperationalExcellence.
  • Say what happened and what it means for investors, partners and clients. Link to the page that says more.

Images

  • Start from these templates. Photographs come from the library, graded.
  • Words on a solid panel, never laid over a photograph.
  • One ground to a post or a carousel; Evergreen for covers unless a campaign says otherwise.
  • Write alt text for every image; LinkedIn, X and Instagram all take it.
  • No client names, logos or screens without written permission.

Accounts

  • Same profile image, words and link on every network.
  • Two named owners for each account, with two-factor sign-in.
  • Update every cover in the same week when the brand changes.
  • The Partners team may use the LinkedIn banner and the email banner on their own profiles and mail. Each subsidiary keeps its own kit.

Downloads

  • The whole social kit

    Every file on this page, PNG and JPG, in the brand kit download

  • The launch photograph

    The Ravenel Bridge, from the photograph library, used for the launch set