Launch announcement: Twine Time

Ten days ago we introduced Intertwine. Today we share the identity that carries it: the marks, the motion and the reasoning behind them. We call it Twine Time.

First published July 10, 2025. Revised October 2, 2026, with the full year's figures.

One line, many forms

Each of our companies has a mark drawn as a line: Associates, Bio and Digital, each in its own shape. When they are set together, one turns into the next, so that the family reads as a single thread taking different forms.

The films are cut from our 2025 brand library and are used across this site: on the home page, where the three marks gather into the family, and beside each company on our subsidiaries page.

The wordmark

The name is set as the INTERTWINE wordmark, with PARTNERS spread beneath it to the same width. Where the full name will not fit, in a browser tab or a profile picture, we use the joined T and W cut from the wordmark itself. Nothing is redrawn and nothing is added: the same letters do every job.

Around the marks the system stays deliberately small. One typeface, Satoshi. One deep green, Evergreen, with a lighter Mint and the 2025 teal we call Current. Photographs of real places and people at work. Every rule is written down on our brand pages, so the companies, their partners and the press can use the marks correctly.

Optimized from the start

An identity is a working tool. Ours had to read at the size of a favicon and the size of a banner, look right in light and dark, and load quickly on a phone. The films are small files cut for the web, and wherever one cannot play, or for anyone who prefers less motion, the finished mark stands in its place.

The same discipline runs through the companies themselves. Intertwine was built for a growing field, and the numbers since our launch bear that out.

New firms in this sector are the kind our companies serve and the kind they compete with. Both are reasons to keep our own operations lean and our work easy to judge.

Follow along

New Twine Saver reports appear on Perspectives, and news from the family appears here on the blog. Open roles at our companies are listed on our careers page. For anything else, write to contact@intertwinepartners.com.

It is Twine Time.